Kellie Kennedy, Vice President, Strategic Marketing

As communications and the ways in which audiences consume information continues to evolve, Kellie has modernized her approach to strategy and content development. Overall strategy recommendations are more creative and mindful of audience personas, creating interesting content to build meaningful relationships with them via multiple platforms -- blog, cheat sheet, e-newsletters, video, etc.

Her content development emphasizes creating a succinct, compelling story with useful content, based on the intended platform. For example, her work with The Habitat Company focused on identifying blog content and social posts to engage potential tenants.

Her media relations work with The Federal Savings Bank has garnered media attention in trade publications and national broadcast outlets, including National Mortgage News and CNBC’s Squawk Box.

Kellie’s previous work experience includes managing communications campaigns at Hill & Knowlton, Northwestern Memorial Hospital and St. Mary’s Services.

To contact, please reach out to Kellie at kelliek@theharbingergroup.com.