Strategy and Integration
The Harbinger Group's strategic communications team helps integrate your campaigns so they speak with a single voice, resulting in a clear corporate message that resonates with audiences. We help organizations define and clarify their business needs, opportunities and goals, and then we create and execute results-oriented programs to meet those objectives.
Strategy Maps and Program Plans: These tangible tools define and align business and communications goals with the strategies and tactics that support them. Strategy maps highlight communications opportunities, threats, differentiating factors, target audiences, influencers and key messages on a single page. Program plans add timing and accountability to make the strategy actionable. The participation of critical decision-makers in the process is central to the success of these tools.
Message Maps: These maps guide spokespeople through media interviews, business and sales presentations, speeches, and any forum where the company must tell its story in a compelling, consistent way. The Harbinger Group has developed a system to identify communication objectives and develop targeted messages that capture the interest of target audiences and the media.
