Erica Boos
Creative and Digital Services
Erica Boos brings over 17 years of marketing-communications expertise with a strong emphasis on creative development and digital solutions from print to online to event visuals. She offers inventive graphic design solutions to The Harbinger Group and its clients in the areas of internal and external communication initiatives and is poised to assist with any graphic, presentation or web content need. Her flexibility and innovative spirit are an asset to the group when creative and digital messaging needs arise.
She previously led the marketing department of an industry-leading corporate travel firm. Erica orchestrated the development of all sales and marketing deliverables and supporting visuals to build brands and grow sales for the parent company and its three divisions. She was instrumental in the branding and online launch of their inaugural corporate website and helped build vacation product lines and online commerce. Erica is seasoned at crafting sophisticated, impactful designs with full-service capabilities from print advertisements and company periodicals to web marketing and graphic presentations.
She enjoys assisting the high caliber of professionals of The Harbinger Group and being part of a team serving clients as a consultant. She has worked on multiple projects from print to web for a diverse national clientbase including banking, education, law, non-profit as well as industrial services. Erica has also worked in newspaper production departments in the Milwaukee area including The Catholic Herald, The Shepherd Express and The Milwaukee Voice.
She earned a Communications Bachelor’s Degree with an emphasis on Magazine Design and Publishing from Marquette University in Milwaukee, Wis. Erica is married, a mother of one daughter, and is also a registered yoga instructor who enjoys teaching students who are as passionate about life balance and well-being.
