Consumer MarketingThe Harbinger Group delivers strategic public relations support to help companies deliver their message and connect with consumers. The innovative Harbinger business model allows us to tap our network of senior public relations professionals to create the best teams for our clients. From packaged goods to beauty and health to food and travel, our custom team has worked with some of the top marketers in the world and we’ve cultivated thousands of media relationships along the way.
Our team’s consumer communications work ranges from food and beverage companies, including McDonald’s, Milk, Morton’s of Chicago Steakhouses and Jim Beam Brands, to packaged goods leaders including Unilever , Georgia-Pacific and Mead Johnson Nutritionals. Our diverse backgrounds have also given us the opportunity to work with clients such as Allstate Insurance to the Multiple Sclerosis Society, the Golden Apple Foundation, PT Health Partners and Namaste Charter School.
We build visibility and preference for our clients and their products and services through consumer outreach, media relations, event marketing, grassroots campaigns, strategic alliances and sponsorships, pop culture penetration, word of mouth and interactive and emerging media initiatives.
Whether launching a new product or helping established brands reach consumers on both a national and grassroots level, our team has the expertise to help you achieve your goals.