Media Relations: Golden Apple

The Harbinger Group facilitated media coverage coordination, social media outreach and engagement, and website lead generation during the 2016 cycle of Surprise Visits for Golden Apple. The following is an Executive Summary highlighting the awareness gained through our work for Golden Apple during the week of April 11-15. 

Media Success

Published Articles

28 PUBLISHED ARTICLES IN: Daily Herald, Daily Southtown, Chicago Tribune, DNA-Info, My Suburban Life, Downers Grove Patch, The Doings La Grange, La Grange Patch, PR Newswire, Des Plaines Valley News, ABC7 Chicago, Skokie Patch, Skokie Review, eNews Park Forest, The 74 Million, The Herald-News, Chicago Magazine

+34% over 2015

Broadcast Spots

26 TV BROADCAST SPOTS ON: WBBM-CBS, ABC7 WLS, CLTV, WCIU, WFLD-FOX, WGN-CW, WMAQ-NBC, WBGO-Univision

+31% over 2015

Social Media and Website Success

Golden Apple Award Surprise Visit

Thought Leadership: The Federal Savings Bank

For several years, the Harbinger Group has created and executed a thought-leadership strategy for Steve Calk, chairman and CEO of The Federal Savings Bank. Our work includes leveraging Calk's real estate and banking expertise to secure high-profile media interviews.

Recently, Calk was appointed to the economic team of a 2016 presidential candidate, which provided another opportunity to position him as a thought leader. In less than two weeks, Harbinger secured media appearances for Calk on top national media outlets including CNN New Day, FOX & Friends, CNBC's Closing Bell, FOX's Varney & Co., FOX's Morning's with Maria, and more.

Fox Business - Varney & Co.

Fox News - Varney & Co.

Fox & Friends

CNBC Closing Bell